Latino Rappers Vs White Rappers

leads to Rio and Northeast selling model door to door

There are approximately three years Nestlé has sparked a program to reach out to people with less purchasing power. Did a pilot project and began to sell yogurt in portal-to-door. A new and much larger company to supply the world with presence in almost all countries.

Experience, held at the outskirts of Sao Paulo, was so successful that within a month will be taken to Rio de Janeiro. The Northeast is the next step, says company president in Brazil, Ivan Zurita. He also intends to expand the number of items offered directly at the door of the consumer. "We have not decided the basket but we know that there is room for an extensive and varied range of products such as condensed milk, Nescafe, Nest," he says.

According to the executive for three years Nestlé has delegated to a former sales clerk the task of designing the marketing directly to consumers in the system door to door. "The industry now has 150 vendors, and only in the test area, reached sales of $ 1.3 million in 2005," says Zurita.

And the project reach of consumers in the C, D and E will have new wrinkle this year. Within about a month, says Zurita, the Swiss company to announce an investment of somewhere between $ 90 million to $ 120 million to build a new plant in the city of Feira de Santana, Bahia.

The new unit, he said, will have a strategic role in reducing costs in the distribution of company products and thus make them more accessible to low-income consumers in the Northeast of Brazil, in principle, he says, which is defined in the new plant will be produced cereals and coffee filling. "But we are studying other product lines because we have the largest number of items available at a lower cost to the region."

According to the executive, one of the biggest concerns of business today is to create pricing alternatives that allow the access of low-income products. "As we talk to consumers with low purchasing power, we're talking about a wider universe. Classes C, D and E accounts for 72% of food consumption in the country," he says.

And not only decrease the size of a pack or offer products with lesser degrees of sophistication. "The challenge is to reduce costs. Hence the new plant in Feira de Santana."

Zurita says that Nestle is so attentive to the demands of the social base of the pyramid which now hire professionals from classes C and D for your marketing area. "There are few professionals who understand how the demands and needs of these consumers because they are the same demands they have," he explains.

Nestle last year, he dedicated himself to a new design of production logistics and distribution company. This year, says Zurita, the company wants to surprise the market with the launch of new products at least 50 - to 40 items released in 2005. "We do not just look at poor people and so we offer a wide range of products across the market."

According to the executive, the company reported revenue of $ 11.5 billion in 2005 with the processing of 1,450 tons of products.